Be interesting.
Simple.
That's it.
When you open your Instagram FYP or see your LinkedIn feed, think to where your mind automatically makes your eyes and finger drift. That right there is the person you want to take inspiration from. Not me, not some social media guru, that guy.
For example, here's a picture of my instagram feed.
As you can clearly see, I am a huge nerd.
Being a huge fan of Lego and Star Wars, my attention went straight to the reel with the Lego Death Star.
With audiences that enjoy Lego, just seeing a set itself is enough content for them. Hence, this person's hook is simple: just show a Lego set.
Now, review your own content and ask yourself: is this interesting enough for me or my ideal client to click on?
Let's look at my LinkedIn as an example.
And the only thing that comes to my mind when I see this: Who's gonna read this crap?
LinkedIn is so full of people posting their wisdom that my post just blends in with all the others. Additionally, it's so long and boring to look at!
The content is definitely valuable (which as we've discussed in the past is the key to engaging audiences) but it is just so god damn boring!
As a rule of thumb, when you're making content for yourself or your business, ask yourself: Who's gonna read this crap?
If you can confidently say that this content is interesting enough for your ideal audience to click on, you win.
Always keep in mind that social media users have hundreds if not thousands of other posts to look at. I mean, just look at your FYP!
There will be at least 13-15 other posts just on one's FYP front page!
So what is a good example to take inspiration from?
Sharan Hegde is a finfluencer who talks about personal finances through his reels and posts
So how does he make a boring topic like finance interesting?
He makes use of pop culture and a skit format to explain boring and/or complex financial tips easily. Wouldn't you want to watch Dumbledore or Sheldon explain finance?
Okay, maybe not Sheldon.
My point is that being valuable is great, but being interesting is necessary
Think of it like this: Value leads to retention and conversion, but being interesting attracts audiences in the first place!
So how can you be interesting and valuable at the same time?
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